Oracle Eloqua vs Salesforce: Pros and Cons, Pricing and Reviews (2023) (2023)

Who is this software for?

Eloqua is ideal for large companies looking for a powerful marketing automation solution

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• Well-designed visual campaign builder
• HyperSite builder that allows users to quickly create custom microsites
• It is considered one of the most powerful marketing automation solutions for businesses

Disadvantages

• Expensive plans start at $2000/month with long-term contracts
• No integration with Google Adwords
• Slow implementation time due to typical organizations using Oracle Marketing Cloud

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About Oracle Eloqua

Oracle Eloqua lets you plan, create, and deploy marketing campaigns across multiple channels. Marketing automation software gives you tools to target and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With ELoqua you can create a marketing calendar for content, promotions, onboarding, lead generation and other campaigns. Create SEO-optimized content with custom data attributes based on individual customer data, such as engagement stage or personality. Create landing pages and forms and publish content on the most relevant platforms. In addition to marketing automation, Oracle Eloqua can also be used as a sales automation tool for further lead management. Create activity profiles for website visitors, email recipients or database contacts. Use contact profiling and segmentation to fulfill leads and get a visual overview of lead activity in your CRM. Define multiple lead development paths and branches based on customer needs. Focus the conversation on topics most relevant to your prospects based on their activity profiles. Send out-of-the-box email templates directly from CRM or the web and receive real-time notifications for website visitors.

Who is this software for?

Salesforce is ideal for SMBs and large enterprises

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• Features can be added or removed to meet specific needs
• Extensive and complete CRM
• As one of the most popular CRM solutions, it's easier to find salespeople who already know how to use the software.

Disadvantages

• Installation and configuration can be difficult and time-consuming
• The interface is confusing and can be difficult to navigate
• You must purchase add-ons to get the most out of the software

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On top of Salesforce

Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff, along with Parker Harris, Dave Moellenhoff and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers formerly working at Clarify, wrote the first sales automation software. Marc Benioff and Magdalena Yesil were original investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro and Igor Sill of Geneva Venture Partners. Salesforce.com, Inc. is a provider of business software applications delivered through the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and in all industries around the world. The company also offers a platform-as-a-service (PaaS) solution called Force.com and manages a portfolio of embedded third-party applications known as the AppExchange. Salesforce.com sells its CRM solutions and business software to subscription businesses primarily through direct sales efforts and indirectly through a business partner channel.

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use and reasonably priced marketing automation platform.

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• Powerful, easy-to-build automated workflows
• Very affordable and no startup cost
• Automation sequences and campaigns for A/B testing

Disadvantages

• Limited table customization options
• CRM is not ideal for large sales teams or complex use cases.

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Above ActiveCampaign

ActiveCampaign is one of the easiest-to-use all-in-one marketing platforms for small and medium-sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software into an easy-to-use visual platform that helps businesses like yours acquire, retain and engage customers. Ultimately, it helps you save time and grow your business. ActiveCampaign makes it easy to create compelling email campaigns that help you stay in touch with your contacts and customers. The visual campaign builder makes it easy to create automated marketing campaigns and send targeted emails to your prospects based on their personalized interactions with your business, and the built-in CRM lets you track your leads and close more deals for to grow your business. fun with others and integrated with more than 700 apps and services. From accounting to CMS and analytics applications, to services focused on sales, support and lead generation. Visit the website and try the platform for free to find out if ActiveCampaign is the right solution to help your business grow.